While traditional media companies debate how to adapt to short-form content, Alice Boswell has already figured it out. She’s creating, starring in, and running multiple shows under her Pieces of Alice brand—all while preparing to direct her first stage play and building a digital magazine and podcast on the side.
It’s the kind of multi-platform hustle that would exhaust most people, but for Boswell, it’s the entire business model. JAM with Alice delivers news and entertainment commentary in under two minutes. Her scripted show, Pieces of Alice, offers dramatic and comedic takes on urban life through character-driven storytelling. And she’s producing The Ultimate Health Journey with Dr. Zinni, expanding her reach beyond her own voice.
From Digital Screens to Stage Lights
But Boswell isn’t staying confined to screens. Her original play, Last Sunday Sisterhood, is set to premiere May 16, 2026, at Theater 47 in Park Forest, Illinois. The production centers on sisterhood, faith, and the real experiences of Black women—a theme that runs through all her work, whether it’s a 90-second YouTube clip or a full theatrical production.
She also founded Just Me Magazine and launched the CGF Entertainment Podcast, creating an ecosystem where her audience can engage with her content in whatever format fits their day. Watch a quick update during lunch, listen to a podcast on the commute, read an article at night, or buy a ticket to see her work live.
A Model for Creator-Owned Entertainment
What’s notable about Boswell’s approach is that she owns it all. There’s no production company behind her, no executive team greenlighting projects. Her digital entertainment platform operates on a creator-first model, where she controls the IP, the distribution, and the message.
Her audience reflects that independence. They’re women—and some men—who want honest, funny, and faith-informed content that doesn’t talk down to them. They’ll watch her dissect current events one day and support a stage play about sisterhood the next, because they trust the voice behind it.
In an industry where Black women creators often have to choose between being palatable or authentic, Boswell has built a brand that refuses that binary. Her scripted storytelling and live entertainment work blends humor, drama, and real talk without apology.
What’s Next
Over the next few years, Boswell aims to grow her audience, land brand partnerships that align with her values, and establish herself as a resource for aspiring creators who want to build their own platforms. She’s also exploring ways to adapt Last Sunday Sisterhood for streaming or a filmed special after its stage debut.
It’s a model that doesn’t fit neatly into traditional entertainment categories—and that might be the point. Boswell’s multi-format content strategy proves that creators don’t have to wait for a network deal or investor backing to build something real. Sometimes, you just start filming, writing, and producing until people notice.