Most digital marketing agencies pick a lane—social media, paid search, or creative services. Benson Fischer, Founder/CEO of ZivZo Marketing Group (ZivZo.com) a full-service agency in the Washington, D.C. area, took a different approach by building all three under one roof, adding professional video production capabilities that give clients a single point of contact for campaigns that span multiple channels. The pitch is straightforward: digital marketing and advertising services that connect creative execution with measurable outcomes, all managed by a team that can shoot, edit, and distribute video content without farming work out to contractors.
Benson Fischer’s Vast Business History
Over the years, Benson has owned and operated nearly 60 businesses. He designed, constructed, operated 50+ restaurants, manufactured and distributed beverages and bakery products nationally. In addition, he owned a commercial real estate brokerage firm licensed in four states, and an auction firm operating in six states. Benson launched ZivZo Marketing Group after he sold his last restaurant in 2016. Benson is also a Keynote speaker and contributing author for the online publication, Todays Restaurant News.
The ZivZo Plan
ZivZo’s plan is straightforward: digital marketing and advertising services that connect creative execution with measurable outcomes, all managed by a team that can shoot, edit, and distribute video content without farming work out to contractors.
ZivZo serves clients nationwide, and has a wide rage if clients, from porta potty companies to heart & lung transplant surgeons and everything in-between. One of ZivZo’s focus is restaurant marketing due to Benson Fischer’s 45-year history in the restaurant industry. Benson Fischer and his ZivZo team focuses on brand visibility and generating leads by combining innovative marketing techniques and impactful video production to deliver campaigns that leave a lasting impression. Benson Fischer leads his ZivZo’s team of professionals to tailor business solutions that resonate with diverse audiences and deliver fantactic results for his clients.
Beyond the Template Approach
Benson Fischer built ZivZo’s service menu to read like a full marketing department: digital and social media advertising, web design and development, graphic design, email and SMS campaigns, promotional products, and business consulting. But the distinguishing feature is video—not just corporate explainers, but live streaming, animation, and interactive formats designed to drive engagement across platforms.
Benson Fischer has built ZivZo’s reputation on lead generation and accountability, positioning itself as an alternative to shops that deliver impressions and engagement metrics without tying them to business results. Clients return for repeat engagements, and reviews suggest the focus on performance over vanity metrics resonates with business owners tired of paying for “brand awareness” they can’t measure.
That focus has helped ZivZo expand into multiple industries while maintaining what the company describes as a results-focused approach. ZivZo works with small to mid-sized businesses and multi-location brands—the kind of clients who need sophisticated marketing but don’t have the budget or patience for campaigns that take six months to show impact.
Integration as Strategy
What sets the agency apart isn’t any single service, but how they connect. A restaurant client might get a digital marketing and advertising services paired with targeted social ads, email follow-ups, and web design that funnels traffic toward reservations. A professional services firm might combine lead generation with SMS marketing and business consulting to refine their offer.
This integrated model addresses a common pain point: marketing that looks good but doesn’t convert. By controlling both creative and distribution, ZivZo can test, adjust, and optimize campaigns without coordinating between multiple vendors or waiting for external production schedules.
ZivZo’s expansion plans focus on deepening capabilities in digital advertising and emerging technologies while maintaining the accountability framework that’s defined its growth so far. As more businesses look for marketing partners who can deliver measurable growth rather than generic packages, ZivZo’s model—combining strategic advertising and in-house video production—positions it to scale beyond the D.C. market into a broader national and international client base.
Contact Benson Fischer at (833) 948-9663 or, [email protected]