A Chicago-based trademark law firm has earned recognition from Elite Lawyer in 2025 for its distinguished reputation among clients and peers, reflecting more than 15 years of specialized practice serving businesses across approximately 20 countries. The acknowledgment highlights the firm’s commitment to providing personalized trademark counsel in an increasingly global marketplace.
Founded in 2009, Dragan Ivetic, Attorney at Law, LLC has built its practice around comprehensive trademark services that span from initial registration through enforcement. The firm handles U.S. trademark registration, prosecution through the United States Patent and Trademark Office, substantive office action refusals, assignments and transfers of trademark registrations, and oppositions and cancellations. Additional services include brand portfolio management, licensing and assignment strategies, and intellectual property contract review.
“We believe that every brand deserves the strongest possible legal protection, no matter where in the world our clients are,” says principal attorney Dragan Ivetic, who leads the firm’s international practice. The firm’s client base spans approximately 20 countries, with entrepreneurs and businesses seeking counsel on U.S. trademark law and federal registration processes.
The firm’s approach distinguishes itself through customized legal strategies rather than standardized solutions. “We tailor our approach to each client, whether helping a startup secure its first mark or defending an established brand from infringement,” Mr. Ivetic explains. This philosophy addresses a growing need among businesses for legal counsel that understands the nuances of individual brand development and protection strategies.
The principal attorney brings more than 20 years of legal experience to the practice. A graduate of Northwestern University and the University of Illinois College of Law, Dragan Ivetic is licensed to practice in Illinois and before the USPTO Trademark Office. His licensing also extends internationally, including admission before the United Nations ICTY/IRMCT and the International Criminal Court, providing clients with a rare combination of domestic trademark expertise and international legal perspective.
Throughout his career, Ivetic has handled civil and criminal litigation spanning multiple jurisdictions, including notable involvement in high-profile international cases such as war crimes defense. His leadership extends beyond legal practice, having served as President of the ADC-ICT and holding key positions in international legal organizations. He co-founded the International Innocence Initiative, an organization dedicated to assisting individuals accused of crimes abroad.
The firm serves three primary client segments in the trademark space. Startups and entrepreneurs seek assistance in establishing and protecting brand identity through federal trademark registration during critical early growth stages. Established businesses turn to the firm for safeguarding existing trademarks against infringement and expanding brand protection globally as markets evolve. International clients particularly benefit from the firm’s guidance on U.S. trademark law, as American regulations require foreign applicants to work through U.S. licensed counsel for federal registration processes.
Technology plays a central role in the firm’s service delivery model. Advanced virtual meeting capabilities allow trademark legal services to reach clients regardless of geographic location, eliminating traditional barriers to accessing specialized legal expertise. This technological infrastructure proved particularly valuable as businesses increasingly operate across borders and require flexible communication options.
The Elite Lawyer recognition specifically acknowledges the firm’s reputation for high-quality, ethical, and results-driven legal services in trademark law. Such recognition typically reflects peer assessments and client feedback, indicating sustained performance in a specialized practice area. For potential clients evaluating trademark counsel options, third-party recognition provides an independent validation of professional standing within the legal community.
The firm offers free initial consultations, lowering the barrier for businesses to explore their trademark protection options and understand the registration process. This approach reflects a client-centric philosophy emphasizing clear communication and accessibility, allowing potential clients to assess whether the firm’s services align with their needs before making financial commitments.
As businesses face increasingly complex intellectual property landscapes, specialized trademark legal services become more critical to protecting brand value. The growth of e-commerce and digital marketing has expanded brand visibility while simultaneously increasing infringement risks and jurisdictional complications. Firms with both domestic expertise and international experience offer particular value in navigating these multifaceted challenges.
The firm’s comprehensive service model addresses the full lifecycle of trademark protection, from initial searches identifying potential conflicts through ongoing portfolio management ensuring continued protection. This end-to-end approach allows businesses to maintain consistent legal counsel as their trademark needs evolve, rather than requiring multiple providers for different stages of brand development and protection.
With trademark applications continuing to increase as entrepreneurship expands globally, specialized legal counsel serves as essential infrastructure for businesses building brand equity. The combination of personalized attention, international perspective, and comprehensive service offerings positions the Chicago firm to serve clients navigating both domestic and cross-border trademark challenges in an evolving marketplace.