School principals across America have long faced an ironic challenge: while teachers receive professional development, mentorship programs, and classroom resources, those leading entire schools often work in isolation with minimal support systems.
After years in public education, Sarah Murphy and Andra Bostic founded Tailored Education to provide instructional support to teachers and principals nationwide. Through that work with schools and districts, they saw the same challenge surface again and again—principals carrying the heaviest responsibilities with the least support. That realization sparked the creation of The Principal Exchange, a nationwide effort to make sure school leaders never lead alone.
Murphy and Bostic, former educators turned education entrepreneurs, now serve as the co-founders and CEOs of Tailored Education and The Principal Exchange. They recognized that principals were shouldering education’s most demanding role without the structures routinely available to their teaching staff.
“Principals don’t need another binder that collects dust. They need tools they can use tomorrow and a community that actually understands the role,” Murphy said.
The Principal Exchange brings those tools and that community together in one place. At its center is a growing marketplace with more than 120 vendors—principals, superintendents, instructional coaches, and consultants—sharing resources they’ve created for leaders like themselves. Offerings range from walkthrough forms and scheduling templates to professional development sessions and family engagement tools. It is a space designed not for generic materials, but for school leaders to learn directly from one another.
Beyond the marketplace, Murphy and Bostic have also built The Principal Academy, a living leadership toolkit that houses a growing bank of ready-to-use resources, offers short trainings aligned to four leadership pathways, provides weekly challenges, and gives principals direct coaching access. Already serving leaders in 36 states, the Academy reflects the widespread demand for leadership-specific support.
“For too long, principals have carried the toughest job in schools without real backup. The Principal Exchange is the place that finally gives them what they’ve needed,” Bostic said.
The Principal Exchange has also grown into spaces for connection and conversation. A weekly podcast offers practical strategies and candid discussions about real-world leadership. Their online community of more than 18,000 principals has become a place where leaders come for community, to share ideas, and find real support—and even a little humor, because sometimes laughter is the best way to get through the hardest days in school leadership.
In June 2025, Murphy and Bostic hosted the first Principal Exchange Virtual Conference, Plan. Lead. Succeed., which brought together school leaders nationwide for both reflection and action. Building on that momentum, a second event—The Principal Exchange Virtual Winter Conference, Vision. Action. Impact., scheduled for January 2026—underscores the growing demand for principal-focused professional development.
The impact is already clear. One Principal Academy member shared, “For the first time, I feel like I’m not leading alone. I have resources at my fingertips and a community that gets it.”
Murphy and Bostic’s influence extends beyond The Principal Exchange. Their book, Bashing Boredom: A Guide for Engaging Students in the Modern Classroom, reflects their belief that engagement is the root cause of many challenges in schools nationwide. The book has been adopted for professional development sessions and book studies across the country, underscoring their long-standing commitment to providing practical, real-world solutions for educators at every level.
In a short time, The Principal Exchange has grown from a bold idea into a national movement—equipping principals with practical tools, a growing library of resources, spaces for connection, and opportunities to learn and lead together. What began as a response to a gap in support has become a catalyst for change in schools across the country.
As education continues to evolve, Murphy and Bostic remain clear on their mission: to build a future where principals never lead alone—and where strong, supported leaders can transform schools, strengthen staff, and change communities nationwide.