In the competitive world of capital raising, access matters more than almost anything else. While most consulting firms promise connections, Livestone Capital Holdings and their Owner/CEO Sedric Lowery have turned relationship-building into a quantifiable track record: $80 million raised for clients in the past year alone.
The firm operates at the intersection of consulting and marketing, working exclusively with technology and hospitality companies seeking capital. What sets them apart isn’t just their focus—it’s who picks up the phone when they call. Their client roster includes strategic partnerships with former and current professional athletes, alongside working relationships with three investment banking firms.
Beyond the Usual Suspects
Most capital raise consultants chase the same limited pool of venture capitalists and angel investors. Livestone Capital Holdings took a different approach, cultivating what they describe as substantive relationships with royal families and billionaire family offices. These aren’t the surface-level introductions common in the industry, but rather developed connections that translate into actual funding decisions.
For technology companies navigating the current funding environment, where venture capital has tightened considerably since its pandemic-era peak, alternative funding sources have become increasingly valuable. The same applies to hospitality ventures, which often struggle to find investors who understand the sector’s unique capital requirements and return timelines.
The firm’s work combines traditional consulting with marketing strategy, recognizing that capital raising consulting requires both solid financials and compelling storytelling. Companies need to present themselves effectively to high-net-worth individuals and family offices, where investment decisions often involve different criteria than institutional investors use.
The Professional Athlete Factor
The strategic partnerships with professional athletes serve multiple purposes. Athletes increasingly look to diversify their wealth beyond traditional investments, and many have developed sophisticated investment operations. They also bring credibility and attention to ventures they back, particularly valuable for consumer-facing technology and hospitality businesses.
Working alongside three investment banking firms gives the company additional reach into traditional financial channels, creating a hybrid model that spans both conventional and alternative funding sources. This positioning allows them to match clients with the most appropriate funding strategy services based on their specific situation rather than forcing every deal through the same channels.
Aiming Higher
The firm’s stated ambition is straightforward: become the default name any company thinks of when they need to raise capital. It’s an audacious goal in a crowded market, but the $80 million raised over twelve months suggests they’re building momentum.
For companies in technology and hospitality sectors exploring funding options, the firm represents a specific approach to capital raising services—one that prioritizes access to non-traditional funding sources that many competitors simply cannot reach. Whether that approach becomes industry-standard or remains a specialized service will likely depend on how the broader funding environment evolves.