After two years of private coaching sessions with gay men across the United States, Andrew Betancourt has refined his already structured approach to modern dating into a clear framework, now known as The Boyfriend Formula™. The results suggest there’s significant demand for support that goes beyond the casual hookup culture that dominates many LGBTQ+ dating spaces.
The business centers on The Boyfriend Formula, a three step framework that synthesizes concepts from psychology, trauma sensitive practices, and relationship dynamics. Unlike generic dating advice, the framework is designed specifically for gay men seeking committed partnerships rather than casual encounters.
The dating coaching program currently holds a 9.5 out of 10 average client satisfaction rating across hundreds of sessions. Several clients have started lasting relationships after completing the framework, which guides participants from rebuilding confidence through optimizing dating profiles to developing healthy partnership skills.
A Personal Approach to a Common Challenge
As a gay Latino man who has personally navigated hookup culture, Betancourt’s coaching style combines emotional safety with direct, playful accountability—an approach clients say helps them feel both supported and challenged.
The framework addresses specific pain points many gay men report: anxiety around rejection and ghosting, feeling stuck in casual dating patterns, and uncertainty about how to transition from hookups to committed relationships. . The trauma-sensitive coaching services work to help clients rebuild self-worth before tackling practical dating skills.
Clients can access the framework through two channels: private one on one coaching or an online course. Both formats follow the same three step structure, moving participants from internal confidence work through dating profile optimization and conversation skills, ultimately building toward long term partnership dynamics.
Expanding Beyond Individual Sessions
Since launching in 2023, Betancourt has focused primarily on individual client sessions. Now he is shifting toward broader accessibility. The main goal over the next few years is growing the signature online course, making the framework available to gay men worldwide who may not have access to local coaching resources.
A book based on The Boyfriend Formula™ is also in development, which could extend the reach of these relationship coaching methods beyond the current client base.
The business operates in a growing market. As dating apps increasingly dominate how LGBTQ+ people meet, many users report feeling exhausted by the casual nature of these platforms. Betancourt’s approach offers a structured alternative for those seeking something different—evidence that there’s a meaningful audience of gay men looking for guidance in building lasting relationships rather than navigating yet another short term hookup.