A Breckenridge, Colorado-based health & beauty lifestyle wellness company is carving out an unusual niche in the crowded CBD market: serving professionals, athletes, and rehabilitation program participants who need absolute certainty that their supplements contain zero THC.
HRH Prince E.K. Breckenridge80424 Holistics LLC, established in 2021 as a tribute to the Breckenridge American Royalty family and the Town of Breckenridge Co 80424, manufactures what it calls an “exclusive luxury” line of certified 0.00% THC CBD products for humans, pets, and livestock. The distinction matters for customers whose careers depend on passing drug screenings.
The company’s founder, E.K. Breckenridge, received recognition as Alignable’s Breckenridge Co 80424 Local Businessperson of the Year in 2024. The brand has also secured a sponsorship deal as the official brand of the Baltimore Bolts in the Developmental Football League.
Beyond CBD: Expanding Product Categories
While the company started with CBD formulations, it has expanded into three additional product lines that avoid cannabis compounds entirely. The second line focuses on pre and post-natal care with 100% organic products containing neither CBD nor THC. The company has also launched a probiotic line and an apparel collection, all marketed under the same luxury positioning.
Every product carries extensive certification credentials. The company manufactures everything in FDA-registered and inspected facilities in the United States, with third-party lab certificates of analysis for each batch. The wellness products also carry ISO 9000-2000 certification, GMO-free verification, vegan certification, and kosher approval for gummy formulations.
Targeting a Specific Customer Base
The business strategy focuses squarely on people who face employment drug testing or participate in addiction recovery programs. For athletes in developmental leagues or professionals in regulated industries, the difference between 0.00% THC and the “trace amounts” allowed in many CBD products can mean the difference between employment and disqualification.
The company operates on both wholesale and retail levels, shipping products internationally. E.K. Breckenridge also registered as a lobbyist for the Colorado General Assembly in 2024, suggesting potential advocacy efforts around CBD regulation or related wellness policy issues.
Looking ahead, the company has set an ambitious target: becoming one of the top three worldwide businesses serving customers who choose what it calls a “0.00% THC CBD health and beauty lifestyle.” The family-owned operation positions its luxury wellness brand as serving those who want CBD’s potential benefits without any employment or legal risks associated with THC content.
For an industry often criticized for inconsistent labeling and quality control, the company’s emphasis on certification and complete THC elimination represents a specific bet on consumer demand for absolute certainty over trace-level compliance.
Contact:
founder/CEO
E.K.Breckenridge80424
www.hrhprinceekbreckenridge80424.com
1-844-474-7352 Ext.0