While crowdfunding has become a familiar tool for emergency fundraising, a new platform is taking a different approach to financial assistance. The focus is on privacy, relationships, and steady support that does not require public campaigns or viral social media posts.
Founded by father-and-son team Rick and Brandon Lozano, Family Love Fund is built on a simple premise. The people best positioned to help someone in need are often those who already know them. Built around the idea of “Families Helping Family,” the company’s digital giving platform enables families, friends, and trusted community groups to coordinate ongoing financial support for loved ones facing hardship without the exposure that often comes with traditional crowdfunding.
The platform is designed primarily for recurring contributions rather than one-time donations, creating what amounts to a personal financial safety net. Recipients might include elderly parents struggling with medication costs, single parents managing unexpected expenses, or families navigating temporary financial setbacks. Contributions can help cover essential needs such as groceries, utilities, transportation, and healthcare.
However, the platform is not limited to times of hardship alone. Families also use it to organize support for positive life moments and shared goals. These can include funding family gatherings, milestone celebrations, vacations, pet care, education costs, childcare assistance, or other planned expenses that benefit loved ones. The goal is to make it easier for families and close communities to collectively support both the challenges and the meaningful moments of everyday life.
Working Through Churches and Community Networks
A key part of the platform’s growth strategy involves partnerships with trusted community institutions that already maintain close relationships with people in need. These collaborating partners include churches, synagogues, community organizations and foundations, nursing homes, rehabilitation centers, and city and state social support programs.
These groups often know individuals experiencing quiet financial struggles. This may include seniors living on fixed incomes, widows managing household expenses alone, or families facing sudden job loss. Many of these organizations lack the digital infrastructure to coordinate consistent, long-term assistance.
Family Love Fund provides individuals and organizations with a secure way to organize and track contributions without ever taking custody of the funds. Payments move directly from donor to recipient through Stripe in real time. This ensures recipients receive 100% of the contributed amount. Donors pay a 3.5% platform fee to support the service.
The company recently completed pilot programs with select churches and community groups to test platform functionality and measure real-world impact ahead of a broader public launch.
Privacy Over Publicity
What distinguishes the platform from traditional crowdfunding services is its emphasis on discretion. There are no public fundraising campaigns, no social media sharing meters, and no requirement for recipients to broadcast financial need to strangers online. Instead, the recurring support system operates within existing relationships and trusted communities, helping preserve dignity and privacy for those receiving assistance.
The platform also allows contributors to organize specialized funds for different purposes. This reflects the idea that financial stability and family support extend beyond emergency expenses.
Looking Ahead
According to Lozano, Family Love Fund plans to expand partnerships with additional faith-based institutions, senior centers, nonprofit organizations, and public support networks nationwide. Future development includes mobile applications, enhanced reporting tools for organizational partners, and deeper integration with payment systems to simplify the contribution process.
The broader goal is national expansion, scaling a community-driven model of support that blends technology with trusted relationships. By enabling small, consistent contributions from those who care most, Family Love Fund aims to demonstrate how community-based financial support can create meaningful improvements in quality of life, one family and one community at a time.