The grueling pace of New York Fashion Week is getting a wellness upgrade. Models rushing between shows will now have access to advanced recovery technology backstage, thanks to a new partnership between Splish Naturals and Runway 7 Fashion, the dynamic production company behind NYFW and one of the fastest-growing platforms for emerging and established designers.
This innovative collaboration marks the first time therapeutic recovery equipment has been formally integrated into Fashion Week’s backstage ecosystem. Two Splish Naturals RejuviLounger Rejuvenation Mats will be installed in key backstage zones curated by Runway 7, giving models the opportunity to recharge physically and mentally between shows using a sophisticated synergy of four therapeutic technologies: pulsed electromagnetic field therapy (PEMF), far infrared heat, negative ion generation, and TENS therapy.
“We believe that beauty starts from within — and wellness is the new luxury,” says Matt Walsh, CEO of Splish Naturals. “Partnering with Runway 7 Fashion, an innovator in how fashion shows are produced and experienced, allows us to support the well-being of these incredible models and creatives through high-performance wellness technology that is both scientifically backed and elegantly designed.”
Runway 7’s reputation for pushing boundaries in fashion production—combining music, entertainment, wellness, and design—makes it a natural partner for this shift toward integrative backstage experiences. The initiative doesn’t just elevate model care—it symbolizes the convergence of two massive industries. The global wellness economy has now reached $5.6 trillion and is projected to hit $8.5 trillion by 2027. As the wellness movement surges, fashion is responding with more sustainable and health-conscious practices.
For models facing 16-hour workdays, relentless travel, and intense physical demands, these recovery mats offer much-needed support. The RejuviLounger mats fuse science-backed modalities already used by professional athletes and luxury spas. PEMF improves cellular regeneration and circulation. Far infrared heat penetrates deeply into muscles to reduce tension and inflammation. Negative ions address oxidative stress and improve mood, while TENS therapy provides targeted, drug-free pain relief.
Fashion Week’s backstage areas are often chaotic, with quick changes, makeup retouches, and fast-paced schedules. This wellness activation, orchestrated by Splish Naturals and Runway 7, is a strategic shift—transforming traditionally stressful spaces into sanctuaries of calm and restoration.
“This is more than a partnership,” Walsh adds. “It’s a movement—one that champions beauty through vitality, and confidence through care.”
Founded in 2019, Splish Naturals has built its reputation on pairing botanical wellness ingredients—such as CBD used as a catalyst, with 0.0% THC—with advanced therapeutic devices. Their wellness line includes recovery tools, rejuvenation mats, and spa-grade topicals, all designed to minimize pain, inflammation, and fatigue without pharmaceuticals.
As the collaboration continues into future Fashion Week seasons, this could set a new backstage standard. With Runway 7 at the helm of NYFW production, and Splish Naturals leading a new wave of high-performance wellness, the future of fashion is no longer just about style—it’s about sustainability, strength, and self-care.