Floor Coverings International of Southeast Knoxville has been recognized with the Best Home Transformation Award of 2025, honoring the company’s commitment to delivering premium flooring solutions and comprehensive home remodeling services throughout Knox, Blount, and Jefferson Counties in Tennessee.
The locally owned and operated franchise has distinguished itself through an innovative mobile showroom approach that brings flooring samples directly to customers’ homes. This service allows homeowners to visualize and select materials alongside their existing decor, furniture, lighting, and cabinetry, removing the uncertainty that often accompanies traditional showroom visits.
Husband-and-wife team Robin and Tina Haffer have led the business for over seven years, with Robin bringing a unique perspective shaped by his German background in wealth management and private banking. After relocating to the United States in 2012, the couple initially focused on real estate remodeling before identifying a need for convenient, customer-focused flooring services. They moved the operation to Knoxville in 2022 to better serve the expanding community.
“At Floor Coverings International of Southeast Knoxville, we’re not just installing floors—we’re crafting spaces that reflect your lifestyle and stand up to everyday life. Our mobile showroom and in-home expertise ensure every project is stress-free and tailored perfectly to you,” said owner Robin Haffer.
The company’s service portfolio extends well beyond standard flooring installations. Their expertise in hardwood flooring, luxury vinyl plank, and tile installation has expanded to include full bathroom remodeling, shower installations, backsplash work, and outdoor living enhancements for patios and decks. This comprehensive approach allows homeowners to achieve cohesive upgrades throughout their properties.
Customer satisfaction remains central to the business’s success, with consistent 5-star ratings across platforms like Google and Yelp. Lynnsey McCarter, a recent client, shared: “Amazing experience from start to finish. Floors look amazing and everyone is complimenting how great they look. Completely transformed our home. Thank you for taking great care of us!”
Another customer, Amy Sawyer, praised the team’s reliability: “Robin and his team were amazing to work with. There’s literally nothing that these guys can’t handle. Just an all around great experience. Hire these guys—they do what they say they’ll do and then some more.”
The company’s commitment to quality is evident in both materials sourced from trusted brands and precise installation techniques informed by German engineering principles. Their comprehensive bathroom remodeling services represent a notable milestone, offering turnkey solutions that integrate custom tile work with fixtures for complete home upgrades.
With transparent pricing, warranties on materials and workmanship, and active community involvement, Floor Coverings International of Southeast Knoxville has helped countless homeowners avoid common pitfalls associated with unreliable contractors while completing hundreds of successful projects throughout the region.