Hadi H. Heidari spent years watching talented musicians hit the same wall. As a DJ and music blogger, he saw it repeatedly: fresh tracks with real potential that never found an audience because their creators lacked access to the marketing machinery that major labels control. The pattern was clear, the frustration was real, and eventually, he decided to build a way around it.
Tunepact is what happens when someone with over a decade of experience in cybersecurity and AI decides the music industry’s infrastructure is broken. The platform operates as a kind of virtual record label without the actual record label—giving independent artists the promotional tools, strategic planning, and analytics that previously required signing away creative control and a significant chunk of future earnings to a label.
The system centers on Toni Tunepact, an AI assistant that generates customized marketing strategies for individual songs. Feed it a track, and it returns a promotion plan built around that specific release. No generic advice, no one-size-fits-all templates. Just personalized marketing strategies designed to help artists cut through the noise.
Tunepact packages this alongside TunePage, a smart bio-link hub that consolidates an artist’s scattered online presence, plus fan relationship management tools and performance metrics. The goal is straightforward: make professional music marketing accessible to people who don’t have a team doing it for them.
Hadi’s technical background matters here. Building AI systems and securing them against threats requires a particular kind of rigor, and that shows in how Tunepact approaches the problem. Rather than slapping AI onto an existing model, the platform rethinks how independent musicians can actually compete in an attention economy dominated by well-funded operations.
The approach has gained traction. The Founder Institute, which runs one of the more selective startup accelerators globally, brought Tunepact into its program. Google, AWS, and Atlassian have backed the company, providing infrastructure and resources as it scales. Hadi has also pulled together advisors, interns, and industry specialists who understand both the technical and creative sides of the challenge.
“Every artist deserves the chance to be heard, discovered, and funded,” Hadi said. “Tunepact is building the tools to make that possible.”
Early users describe the experience as fundamentally different from existing solutions. One beta tester put it simply: “Tunepact has been more than just a platform—it feels like a partner in my journey as an independent artist. The AI marketing planner gave me clear steps that actually worked, and I finally felt like I had a label-level strategy without the label.”
That sentiment captures what Tunepact is actually trying to do. The music industry has historically operated on a gatekeeping model where labels controlled access to distribution, promotion, and audience-building infrastructure. Digital platforms democratized distribution, but they didn’t solve the discovery problem. Artists can upload music anywhere now; getting people to actually hear it remains the hard part.
Tunepact’s bet is that AI can automate the strategic thinking that labels traditionally provided, delivering tailored promotion plans at a fraction of the cost. It’s not about replacing human creativity or judgment—it’s about giving independent artists the operational support they need to focus on making music instead of figuring out Instagram algorithms.
The timing makes sense. As more musicians opt to stay independent rather than pursue traditional label deals, the demand for professional-grade marketing tools has intensified. Artists want the infrastructure without the constraints. They want to build sustainable careers on their own terms. Tunepact is positioning itself as the platform that makes that viable.
For Hadi, this isn’t just another startup. It’s the convergence of his experience in music, his technical expertise in AI, and his track record as a serial founder. He’s building what he wishes had existed when he was trying to help good music find its audience. Whether Tunepact can actually level the playing field remains to be seen, but the attempt is underway, backed by serious technology and a founder who understands both sides of the problem.