Most sports apparel companies struggle to differentiate themselves in a crowded market. But when your design team has quietly created products for Nike and New Era, you bring a different pedigree to the field.
TRY N KEEP UP SPORTS has built its reputation by doing what many larger competitors can’t: serving everyone from NFL players to small-town high school teams with the same level of customization and attention to detail. The company’s recent achievement of securing contracts with three international teams for the 2028 Olympics represents a significant validation of their approach to custom sports uniforms and team apparel.
A Different Kind of Sports Retailer
The company positions itself as a customized version of Dick’s Sporting Goods, but that comparison only tells part of the story. Their innovation lies in creating what they call “custom locker rooms”—immersive branded experiences where teams can browse and purchase everything they need in one place. These aren’t just online stores; they’re tailored shopping environments designed for specific sports and team needs.
The client roster illustrates this range: world champion flag football teams like the New Orleans Wolfpack and Show Me from Clermont, Florida, alongside healthcare organizations, charity events, and school programs. The company recently completed work with the California Classic, a flag football event hosted by former 49ers quarterback Jeff Garcia, demonstrating their specialty in that sport as the discipline gains momentum toward Olympic inclusion.
Taking the Experience Mobile
Rather than relying solely on digital sales, the company has deployed pop-up shops that transform temporary spaces—from football fields to shopping malls—into branded retail experiences. Combined with social media live streams that offer behind-the-scenes looks at their design process, they’re building community engagement that transcends traditional e-commerce.
This approach addresses one of the industry’s persistent challenges: balancing deep customization with operational efficiency. Managing complex supply chains from fabric sourcing through manufacturing while meeting tight team deadlines requires systems that many competitors struggle to maintain. Quality control becomes even more critical when a single mistake can derail a season’s worth of team spirit.
Olympic Ambitions
The company is currently developing a proprietary blended material specifically for Olympic flag football uniforms in 2028. This technical focus, combined with their stated goal of partnering with larger philanthropic organizations, suggests ambitions beyond typical sports apparel manufacturing.
Their target market spans ages 5 to 45, covering youth leagues through adult competitive teams, plus an emerging presence in esports. The emphasis on moisture-wicking fabrics, customizable designs, and quick turnaround times addresses practical needs that athletic directors and coaches prioritize when choosing suppliers.
As flag football prepares for its Olympic debut, companies with specialized expertise in that sport stand to benefit from increased visibility and demand. For a business that started by offering customized team apparel and accessories and built relationships with world champion teams, the timing aligns with broader trends in competitive sports. Whether their proprietary materials and custom locker room concept can scale to meet Olympic-level demand remains to be seen, but their track record suggests they understand the assignment.