A health-conscious Los Angeles mother has launched an innovative beverage company that’s challenging the status quo in the children’s nutrition market. Amrita Thandi, founder of Ummy Shakes, transformed her personal parenting challenge into a business opportunity after struggling to find convenient, healthy drinks for her child that weren’t laden with sugar and artificial ingredients.
“Between busy schedules and limited nutritious options, providing healthy beverages for children can be a daily battle,” says Amrita, a corporate executive turned entrepreneur focused on creating a better solution for parents like herself. Working alongside child nutritionists and food scientists, Ummy developed a formula that mirrors homemade quality while offering on-the-go convenience.
The resulting product line features plant-powered superfood shakes containing just one gram of sugar—a striking 94% reduction compared to industry leaders. What truly distinguishes these beverages is their nutritional profile: 21 essential vitamins and minerals derived naturally from fruits and vegetables rather than synthetic sources found in most children’s drinks.
“We carefully selected our superfoods for their specific nutritional benefits,” Amrita explains. “Leafy greens like kale, spinach, and broccoli provide essential vitamins, while maitake and shiitake mushrooms offer immune-supporting compounds. We also provide nutrient-dense ingredients like pumpkin, sweet potato, chlorella and aquamin that most children’s beverages simply don’t contain.”
Each serving delivers nutrients equivalent to three servings of produce, addressing a common concern for parents of selective eaters. The brand currently offers two flavors—Chocollama (Chocolate) and Strawbeary Açaí (Strawberry)—available in 12oz ready-to-drink bottles, with both 4-pack and 12-pack options.
Beyond nutrition, Ummy has created an educational component through storytelling. The product line includes “The Magical Superfood Adventure,” a storybook featuring animal-inspired characters that teaches children about nutrition in an engaging format. This approach reflects the brand’s philosophy that healthy eating should be both nutritious and fun.
“We’re building more than just a beverage company,” explains Amrita. “We’re creating a trusted platform for cleaner yet realistic kids’ nutrition that educates while it nourishes.” The company plans to expand their offerings with a Vanilla flavor later this year, alongside additional product sizes and new characters joining their branded universe.
As childhood nutrition continues to gain attention nationwide, Ummy appears well-positioned in the emerging “better-for-you” children’s beverage category. By establishing a clear difference from competitors—highlighting their minimal sugar content, absence of synthetic vitamins, and reduced additives—the brand addresses growing parental concerns about quality ingredients in children’s products.
Ummy Shakes are currently available exclusively through their website, www.ummyshakes.com, offering a solution that doesn’t compromise on nutrition or taste, with plans to expand to additional retail channels later in 2025. With its focus on whole food ingredients, the company represents a value-conscious option for parents seeking premium nutrition- especially considering each bottle provides the nutritional equivalent of three servings of fruits and vegetables.
The brand’s commitment to transforming family nutrition suggests this is merely the beginning of their journey in the children’s health market, with potential for expansion into additional product categories as they continue building their health-focused children’s platform.