Most marketing agencies pick a lane. They’re either the SEO specialists or the social media experts or the PPC consultants. Hoagy Marketing decided that approach was broken, so they built something different: a complete marketing department that businesses can hire wholesale.
The pitch is straightforward. Instead of juggling multiple agencies or hiring a recent college graduate for $50,000 a year plus benefits, companies outsource their entire marketing operation to one team. That means search engine optimization and pay-per-click advertising services alongside social media management, email newsletters, website development, video production, and even traditional advertising when needed.
“We become our clients’ entire marketing department,” the company explains, emphasizing that they’re not designed to be another vendor that gets replaced in six months. It’s a positioning that appears to resonate with business owners tired of the typical agency churn.
An Unusual Client Mix
What stands out about Hoagy Marketing’s roster is the range. They’ve worked with Hasbro, the toy giant behind Monopoly and Transformers. They’ve partnered with Cox Media Group, one of the country’s largest broadcasting companies. The Better Business Bureau has been a client. But so have numerous family-owned local businesses, the kind with a handful of employees and deeply rooted ties to their communities.
That breadth isn’t common. Agencies typically specialize by either company size or industry vertical. Hoagy Marketing targets businesses generating more than $750,000 in annual revenue, a threshold that captures everyone from thriving local restaurants to regional manufacturing companies to national brands. The common thread isn’t industry or scale but rather a specific pain point: business owners who are ready to stop worrying about marketing entirely.
Growth on the Horizon
The full-service model seems to be working. The company plans to triple its revenue within the next two to three years, an ambitious target that would require both client acquisition and likely expanded service offerings. They’re also planning to grow their team by at least ten people, suggesting they’re seeing demand they can’t currently meet with existing staff.
The expansion comes at a time when businesses are rethinking their marketing operations. The cost of hiring full-time specialists has climbed, particularly in competitive markets. At the same time, the number of channels businesses need to maintain has multiplied. A company that could get by with a website and some Google ads five years ago now needs a content strategy, social media presence, email automation, and video production just to stay visible.
Hoagy Marketing’s bet is that many business owners would rather pay someone else to handle that complexity than build an internal team. For companies bringing in three-quarters of a million dollars or more annually, the math often works. The cost of comprehensive digital marketing services can be less than a single experienced hire, and businesses get an entire team’s worth of expertise across multiple disciplines.
Whether that model scales as the company triples in size remains to be seen. But for now, their client list suggests they’ve found a genuine gap in the market, one that exists across both Main Street and corporate America.