An organizer planning a wedding, a family reunion, a sports trip, or a corporate event can now submit a single request for a block of rooms and let hotels compete for the business. The platform, group hotel booking marketplace groupRooms.org, launched in 2026 and has already booked more than 15 million dollars in group business in its first year, according to the company. Its database now includes 105,000 hotels.
The service is built for two sides of the same transaction. Organizers are people who need five or more rooms and do not want to negotiate with hotels one by one. Hotels are properties that can respond to those requests with offers, turning that demand into booked group business without chasing it cold.
The process starts when an organizer submits one request with their destination, dates, and room count. That request goes to hotels in that market. The hotels come back with competing negotiated group rates. The organizer compares real offers and books the block. Submitting a request is free, and no markup or commission is added to the rate.
What distinguishes groupRooms from typical booking channels is its reverse auction model. Instead of asking the customer to pay a posted price, the platform sends the request out and allows hotels to bid for the group. “We don’t ask you to pay a random price: we send your request to hotels, and send offers back to you,” said Jeremy Gant, Founding Partner.
Gant explained the motivation behind the marketplace. “We built groupRooms.org because booking a block of rooms still felt like a full-time job, calls, rate sheets, chasing hotels,” he said. “Now one request reaches the hotels, they compete for your group with real negotiated rates, and nobody pays a markup for the match.”
The company began in 2026 with the intention of helping customers find hotels through a reverse auction system. Instead of paying the price hotels hope a customer will accept, groupRooms sends the request and lets hotels compete. That approach replaces the usual sequence of phone calls, emailed rate sheets, and follow-ups that organizers often face when trying to secure a block.
The platform’s first year has produced more than 15 million dollars in group business booked and a database of 105,000 hotels. Those numbers reflect both sides of the marketplace: organizers who need rooms and hotels that want to fill them with group demand.
For hotels, the value lies in receiving direct requests from organizers who are already planning a group stay. For organizers, the value lies in receiving multiple offers without picking up the phone or paying a fee on top of the room rate. The free submission and no-markup policy means the rate an organizer sees is the rate they book.