Pet parents facing the challenges of canine anxiety and dental care now have access to a groundbreaking solution that works in 60-90 seconds rather than up to 45 minutes. PetPax Co. has developed a line of fast-dissolving wellness strips called SupplaMelts that address common pet health concerns without the use of fillers and chemicals that are often found in traditional treat based supplements. The aim is to take the confusion out of complicated routines and to make pet parenting simpler and more effective through innovative, high quality, fast acting solutions so that you can enjoy more time with your beloved pets.
The company’s flagship product, ZenMelts, resembles a Listerine strip and adheres to the inside of a dog’s cheek, dissolving within 60-90 seconds to calm anxious behaviors. Unlike conventional calming treats that can take 30 minutes or more to take effect, these innovative strips provide nearly immediate relief during stressful situations like thunderstorms, fireworks, vet visits, car rides, or any other daily stressors that might affect your dog.
What sets PetPax Co.’s wellness products apart is their clean ingredient profile and speed of action. ZenMelts contain just eight natural ingredients, including chamomile, l-theanine, tryptophan, and a small amount of melatonin. This stands in stark contrast to competitors’ products, which often contain 25 or more ingredients, many of which are fillers and chemicals that can contribute to weight gain or allergic reactions.
The company was founded by Nathan and Anthony, who met during their MBA program at Babson College. Both entrepreneurs had firsthand experience with canine anxiety – Nathan faced potential fines from his building due to his dogs’ separation anxiety, while Anthony’s dog exhibited nervous behaviors around guests. Recognizing the limitations of existing solutions, and their lack of transparency when it comes to their ingredients, they developed their innovative approach and then went through the Babson accelerator, Summer Venture Program.
Their product line has expanded to include DentalMelts, which address another common pet care challenge. With studies showing that over 80% of pet owners don’t brush their dogs’ teeth properly, or at all, these oral strips provide a convenient alternative. The strips contain five natural ingredients that fight bacteria causing plaque and tartar while neutralizing bad breath, something that most pet parents can agree on is a real problem.
The company has experienced remarkable growth, reporting a 200% increase from Q1 2024 to Q1 2025. They recently won the grand prize at Babson’s annual BETA Challenge pitch competition and participated in the prestigious SKU Accelerator program, which provides mentorship to emerging consumer packaged goods brands.
For pet parents struggling with anxious dogs or dental care challenges, PetPax Co.’s innovative SupplaMelts offer a faster, cleaner solution than traditional methods. The company’s philosophy is summed up in their motto: “We handle the science, you handle the snuggles.”
The success of these products highlights a growing demand for pet wellness solutions that prioritize clean ingredients and effectiveness. As more pet owners seek alternatives to conventional supplements, the natural pet wellness company continues to focus on developing products that contain only essential, high-quality ingredients to support happier, healthier lives for dogs and less stress for their parents.