Most independent music companies don’t announce their intention to go head-to-head with Universal, Sony, and Warner. But Avenue of the Starz LLC, a California-based entertainment firm that opened for business in February 2023, has made exactly that declaration part of its business plan.
Founded by Rykeis Kejuan Tyson and operating out of Calabasas, the company has built what it describes as a vertically integrated operation spanning multiple divisions. Triple Platinum Publishing Group handles catalog administration, The Golden Triangle Media manages marketing and publicity, and Avenue of the Starz Music Group operates as the record label arm. It’s an ambitious structure for a company barely two years old.
The Sync Licensing Play
The company’s core strategy revolves around synchronization licensing—the business of placing music in films, TV shows, video games, and advertisements. This music publishing and licensing operation targets music supervisors, production companies, and advertising agencies looking for catalog content. According to the company’s stated goals, it’s working to secure contracts with established recording artists and major labels for soundtrack placements across media platforms.
The timing aligns with a broader industry shift. As streaming revenues plateau and artists seek alternative income sources, sync licensing has become increasingly valuable. Avenue of the Starz positions itself as a bridge between independent creators and the buyers of music rights—a two-sided marketplace serving both emerging artists and industry professionals.
From Zero to Catalog in Two Years
The company’s own musical output tells an interesting story about rapid catalog development. After releasing a single track in 2019 titled “At the Party in the Hill$,” the artist profile associated with Avenue of the Starz released multiple albums in 2025, including “Skateboard P’z,” “Don’t Take It Personal,” “Freddy Krueger Michael Myers,” “Gold Mind$,” and “Pacific Ocean.”
The most popular track, “Don’t Take It Personal,” has accumulated over 2,000 streams and was produced with Grammy Award-winning producer and songwriter Kevin Lamar McCall Jr. The profile currently shows 1,245 monthly listeners and 10 followers—modest numbers that reflect the early stage of audience building.
Credentials and Positioning
Avenue of the Starz earned an A+ rating from the Better Business Bureau and became BBB Accredited in August 2025. A customer review describes the entertainment services company as “well connected and very knowledgeable about the record business.”
The company’s branding plays heavily on its Southern California location, incorporating references to Calabasas and Century City’s Avenue of the Stars. The founder operates under the moniker “Rockstar Vuitton,” blending luxury aesthetics with street credibility—a positioning designed to appeal to young artists wary of traditional record deals.
Whether this multi-media entertainment firm can actually compete with the major publishers remains to be seen. But in an industry where catalog ownership and rights management have become increasingly important, Avenue of the Starz is betting that independent infrastructure and artist-friendly positioning can carve out meaningful market share.