Leo Marketing has been recognized as the Best Advertising & PR Agency, acknowledging the El Paso-based company’s comprehensive approach to media production and marketing services. Founded by Gilbert Jorgenson in 2009, the agency has grown into one of the largest production companies in Texas and the Southwest region.
Jorgenson’s path to building the agency began at seventeen when he secured an internship at KVIA Channel 7 after demonstrating his knowledge of political and current events. While studying Mass Communications at the University of Texas at El Paso, he worked demanding hours at the television station, driven by an eagerness to master every piece of equipment he encountered. “If it looked expensive, I wanted to learn how it worked,” Jorgenson recalls, describing his early fascination with cameras and editing systems.
His dedication earned him eleven Associated Press awards and the title of Photojournalist of the Year in 2004. After transitioning from photojournalist to the station’s Promotions and Marketing Department, Jorgenson began freelance production work that eventually evolved into his own business venture. The company’s name honors Principal Leo Cancellare from Cathedral High School, whose mentorship profoundly shaped Jorgenson’s approach to work and life. “Leo taught me things that changed the fabric of my life,” says Jorgenson. “He said things like, ‘If you’re going to do something, do it with enthusiasm or don’t do it at all,’ and, ‘Walk with your head up, but don’t be too proud to pick up trash at your feet.'”
Today, the full-service advertising agency offers consulting, marketing, production, media placement, and public relations services. The company operates a professional studio, post-production editing suites, and an equipment rental facility that serves local and national television and film production crews with motion picture industry-standard gear.
The agency’s integrated approach allows large to mid-sized businesses to access comprehensive marketing solutions under one roof. From brand positioning and campaign planning to creating finished media content and coordinating corporate events, Leo Marketing combines traditional advertising capabilities with production expertise and PR services. The media placement services leverage Jorgenson’s extensive industry relationships to negotiate optimal value across various platforms, while the public relations division benefits from his established press contacts developed throughout his career.
For businesses seeking integrated marketing and production services, the agency represents a locally-rooted option with capabilities comparable to those found in much larger markets. Jorgenson’s vision for continued growth remains grounded in the principles instilled by his grandparents and Principal Cancellare: show up on time, work hard, stay honest, and act with pride and purpose.