A Los Angeles creative studio has launched a completely redesigned website that showcases over ten years of design work for some of the world’s most recognizable entertainment franchises. The new digital presence from Raz Miyara reflects the evolution of a multidisciplinary practice that has quietly influenced how millions of consumers experience beloved characters from Minions to Jurassic World.
The redesigned platform arrives as the creative industry increasingly values designers who can navigate between physical and digital realms. Miyara’s portfolio demonstrates this versatility through projects spanning brand identity, packaging design, product development, and visual storytelling for major entertainment properties.
Currently leading creative licensed toy development for core Illumination Studios properties at NBCUniversal, Miyara works with companies including Jakks, Mattel, Moose, and Just Play. His design work has shaped product lines for franchises like Minions, Jurassic World, Trolls, The Office, Gabby’s Dollhouse, Wicked, E.T., and Fast & Furious, reaching over half a billion consumers globally through toys, food packaging, beauty products, and consumer electronics.
The new website features an integrated Store section alongside the portfolio, marking an expansion of the studio’s digital offerings. This addition signals a broader shift in how creative professionals are building direct relationships with clients and audiences beyond traditional agency structures.
Miyara’s path to design leadership began in a small Los Angeles high school where he discovered graphic design, transforming childhood doodles into a professional career. His approach combines intuitive creativity with strategic thinking, a balance that has proven essential when translating entertainment properties into tangible consumer products.
The redesigned digital platform showcases core services including design leadership with creative direction and team mentorship, brand identity and strategy encompassing naming and visual systems, packaging design from labels to retail displays, product development from concept through vendor coordination, digital design including UX/UI and motion graphics, marketing and social content creation, and creative consulting for brand audits and go-to-market planning.
Standing at 6’5″, Miyara brings a literal and figurative big-picture perspective to projects. This physical presence translates into a design philosophy focused on thinking at scale, particularly relevant when developing products for global distribution through major retail channels.
The studio’s client roster reflects a unique position within the entertainment licensing ecosystem. While many designers specialize in either digital interfaces or physical products, Miyara’s practice bridges both domains, creating cohesive brand experiences across multiple touchpoints.
Industry observers note that successful creative studios increasingly require leaders who understand both aesthetic excellence and commercial viability. Miyara’s decade-long track record demonstrates this dual capability, with designs that satisfy both artistic standards and mass-market requirements.
The launch of the new website and integrated Store positions the studio for expanded opportunities in speaking engagements, industry features, and strategic partnerships. As entertainment brands continue seeking designers who can translate intellectual properties across diverse product categories, studios with proven experience in this specialized field become increasingly valuable partners.
For creative professionals and potential clients exploring the new platform, the portfolio reveals a consistent thread of balancing visual impact with practical implementation. Each project demonstrates an understanding that effective design must work within real-world constraints of manufacturing, retail display, and consumer interaction.
The timing of this digital redesign aligns with broader industry trends toward creative professionals establishing stronger individual brands alongside their client work. As the boundaries between agency, studio, and independent practice continue to blur, designers who can articulate their unique value proposition through compelling digital platforms gain competitive advantages.