A growing number of U.S. businesses, nonprofits, and churches are discovering a solution that simultaneously addresses their staffing challenges while creating economic opportunities abroad. Hire Impact Outsourcing has emerged as a distinctive player in the virtual assistant space by connecting organizations with college-educated professionals from Kenya, offering substantial cost savings while maintaining high-quality support.
Founded by Brad Brown, who previously ran both a successful U.S. real estate company and a nonprofit in Kenya for over 17 years, the company was born from firsthand observation of untapped professional talent. Brown’s experience employing more than 400 people through his nonprofit, Freedom Global—providing over 1,230,000 workdays—revealed the potential for meaningful remote work connections between American organizations and skilled Kenyan professionals.
“Our mission is twofold: to lighten the workload for U.S. organizations and lift up Kenyan families through the dignity of meaningful work,” says Brown, articulating the mission that drives the organization.
Unlike traditional outsourcing models that often prioritize cost-cutting above all else, this mission-driven outsourcing service takes a relationship-centered approach. The company carefully matches each client with a virtual assistant based on specific needs, values, and organizational culture, ensuring compatibility beyond just skill sets. This personalized matching process is complemented by ongoing support, training, and oversight to foster successful long-term working relationships.
The services provided span a comprehensive range of business functions, including administrative support, bookkeeping, social media management, executive assistance, customer service, and content creation. This versatility allows client organizations to delegate tasks that might otherwise consume valuable time and resources.
The impact on client organizations has been significant, with reports of substantial time savings and increased operational capacity. “My VA from Hire Impact saves me 25+ hours every week. I can finally focus on the work I was called to do,” shares one U.S. pastor and nonprofit leader who has utilized the service.
A small business owner similarly attests to the quality of support received: “The quality of the people is unmatched. It’s like having a full-time team member who’s always a step ahead.”
Beyond the business benefits, the social impact component remains central to the company’s identity. For every full-time virtual assistant hired, Hire Impact sponsors a young Kenyan girl from an underprivileged community to attend Uhuru Girls Academy, providing a home, education, Christian discipleship, and new opportunities.
The economic case for this model is compelling as well. Organizations partnering with virtual assistants from Kenya typically report cost savings of up to 70% compared to traditional staffing approaches, while gaining dedicated team members who are invested in their success.
As remote work continues to reshape global employment patterns, this model represents an approach that benefits all parties involved—U.S. organizations gain valuable support and increased capacity, while skilled professionals in Kenya access meaningful employment opportunities that can transform their economic circumstances.
For organizations struggling with administrative overload or seeking to scale operations without proportional increases in overhead costs, this alternative staffing approach offers a solution that aligns operational efficiency with positive social impact.