The search for safer household products often begins with a personal mission. For Diana Palmar, that mission started in 2010 when, as a mother of two young children, she found herself increasingly concerned about the chemicals lurking in conventional cleaning products throughout her home.
What began as a mother’s determination to create a healthier environment for her family has blossomed into Plantiful Clean, a company reimagining household cleaning with non-toxic and plant-based formulations that don’t compromise on effectiveness or sensory experience.
“Imagine if cleaning felt less like a chore and more like a breath of fresh air,” Diana says. “We wanted cleaners not just free from toxins, but effective, invitingly fragrant and—yes!—even enjoyable to use.”
The company’s approach centers on three core guarantees: worry-free ingredients with zero harsh chemicals, incredible scents derived exclusively from essential oils rather than hormone disrupting synthetic fragrances, and sustainable packaging designed to eliminate single-use plastics.

This sustainability focus manifests in Plantiful Clean’s innovative delivery system. Rather than shipping bottles filled mostly with water, the company provides concentrated formulas in paper-based packaging. Customers simply add water to the concentrate in reusable glass bottles, reducing both shipping emissions and plastic waste.
The product line covers essential household needs with eight core offerings: multi-surface cleaner, bathroom cleaner, floor cleaner, dish soap bar, laundry powder, lavender dryer sachets, room and linen refresh spray, and shea butter hand soap. Each product comes in six unique essential oil scent profiles, allowing consumers to customize their cleaning experience.
What distinguishes Plantiful Clean from competitors is its refusal to compromise. While many “green” cleaners sacrifice cleaning power or pleasant scents in pursuit of safety, Plantiful Clean’s formulations demonstrate that effective, aromatic cleaning products can be achieved without introducing toxins into the home environment.
The company’s growth reflects a broader consumer shift toward non-toxic cleaning solutions that align with values of health, sustainability, and transparency. As households increasingly scrutinize ingredient lists and environmental impacts of everyday products, Plantiful Clean’s transparent approach to formulation and packaging positions it at the forefront of conscious consumerism in the cleaning category.
For families seeking to reduce their chemical exposure without sacrificing cleanliness or sensory pleasure, Plantiful Clean offers a compelling alternative to conventional cleaning products—proving that the most effective solutions come from returning to nature’s original formulations.