A seasoned real estate professional with over 15 years in media and storytelling is redefining what it means to be a modern broker by launching an ambitious new content platform that merges property expertise with lifestyle programming.
Alysia Stern, a Broker at Northshore Properties Realty in NY and a Realtor at Innovate Real Estate in the Myrtle Beach and Florida areas, is expanding her brand beyond traditional real estate services through “Rendezvous with Alysia,” a YouTube series that combines market insights with personal narratives and community features.
The project represents a significant evolution for Stern, who brings an unusual combination of credentials to the real estate industry. As a published author and former web-television personality, she has hosted TV segments and appeared on prime-time shows while building her reputation as a social media strategist over the past decade.
The new series aims to capture what Stern describes as real stories and inspiring interviews delivered through an authentic lens. Each episode blends practical real estate guidance with broader lifestyle content, reflecting her multifaceted background as both a Marine mom and entrepreneur.
This expansion into digital content creation comes at a time when real estate professionals are increasingly looking to differentiate themselves in competitive markets. By leveraging her extensive media experience, Stern is positioning herself as more than a traditional broker, instead cultivating a brand that encompasses her interests in the arts and community engagement.
The Myrtle Beach-based real estate professional has spent more than a decade building digital credibility, which she now channels into creating content that resonates with audiences seeking both property expertise and authentic storytelling. Her approach incorporates humor and honesty into discussions about the real estate market, aiming to make complex topics more accessible to viewers.
The rebranding effort reflects a broader trend in the real estate industry where professionals are expanding their service offerings and public personas to create deeper connections with clients and communities. For Stern, this means showcasing the full scope of her entrepreneurial ventures while maintaining her core real estate practice.
Through “Rendezvous with Alysia,” viewers can expect a mix of market analysis, community spotlights, and personal stories that draw from Stern’s diverse professional background. The series represents her vision of modern real estate practice—one that acknowledges the importance of digital presence and authentic engagement in building lasting business relationships.
As the South Carolina real estate market continues to evolve, professionals like Stern are demonstrating that success in the industry increasingly depends on the ability to connect with audiences across multiple platforms while maintaining expertise in core services.
Watch out for the relaunch of her book, “I Wish I Could Go Where You Go” in stores worldwide.