When it comes to authentic country music experiences, this all brother trio, Flat River Band is breaking new ground by partnering with fishing industry giant Zebco. The collaboration centers on promoting the iconic ZEBCO 33 fishing reel, bringing together two deeply American pastimes – country music and fishing.
A Family Legacy Meets Fishing Tradition
The band, comprised of brothers Andy, Chad, and Dennijo Sitze, brings more than just musical talent to this partnership. Their journey from performing at Silver Dollar City and Dollywood with their family to charting No. 1 hits on the bluegrass gospel charts showcases their deep connection to traditional American values.
This heritage makes their country music and outdoor lifestyle brand a natural fit for Zebco’s demographic. The partnership will include exclusive content and special events that celebrate both music and fishing culture.
Making Waves in Music and Beyond
The band’s recent achievements include their vinyl record “God Bless the Radio” and a collaboration with the Oak Ridge Boys on “Leaving Louisiana in the Broad Daylight.” Their music has reached impressive milestones, including placement in the 2018 movie “The Least of These, A Christmas Story” and accumulating over five million social media reel views.
Building on Musical Success
Throughout their career, Flat River Band has shared stages with country music royalty, including Alison Krauss, Ricky Skaggs, and The Chicks’ Natalie Maines. Their award-winning country performances have earned them recognition across both Americana and Country music circles, with their authentic sound resonating with audiences nationwide.
The partnership with Zebco represents more than just a business collaboration – it’s a celebration of American outdoor culture through the lens of music. For fans of both fishing and country music, this union promises to deliver experiences that honor these time-tested traditions while creating new memories for future generations.
The collaboration will focus on promoting the ZEBCO 33 reel through special events and giveaways, combining the band’s musical heritage with one of fishing’s most trusted brands. This partnership aims to reach both longtime fans and newcomers to either pursuit, creating a unique bridge between music and outdoor recreation.