Los Angeles creative director Raz Miyara has been recognized with the Excellence in Branding & Design award from Insider Weekly, coinciding with the launch of a completely reimagined digital presence that showcases over a decade of transformative design work for global entertainment franchises.
The award acknowledges Miyara’s distinctive approach to creative leadership and his impact on brand development for some of the world’s most recognizable entertainment properties. Standing at 6’5″, the multidisciplinary designer has built his career on thinking big — both literally and creatively — while leading licensed toy development for core Illumination Studios properties at NBCUniversal.
The timing of this recognition aligns with the unveiling of Raz Miyara’s redesigned creative portfolio, a digital showcase that demonstrates the evolution of web design in 2025. The new site reflects current industry trends where “design subtlety is key — allowing impressive projects, campaigns, and visuals to take center stage” while maintaining smooth user experience and engagement.
Miyara’s work spans an impressive roster of global franchises including Minions, Despicable Me, Jurassic World, Trolls, The Office, E.T., and Fast & Furious. His design leadership has helped expand brand footprints across toys, food, beauty, and consumer electronics categories, reaching a collective audience of over half a billion global consumers. The creative director collaborates with major manufacturers including Jakks, Mattel, Moose, and Just Play to bring these beloved characters to life through product development.
“Every project is approached with clarity, intention, and collaboration — whether for a start-up launching its first product or a legacy brand needing a visual refresh,” according to the studio’s philosophy. This approach has positioned Miyara as a sought-after creative partner for companies navigating the complex landscape of licensed product development.
The redesigned website features an integrated Store showcasing Raz Miyara’s creative projects, offering visitors direct access to design work and creative assets. This addition represents a strategic expansion of the studio’s digital presence, creating new opportunities for client engagement and creative collaboration.
Raised in Los Angeles and shaped by its eclectic energy, Miyara’s creative journey began with childhood doodles and evolved into a full-fledged career after discovering graphic design in high school. His LA roots continue to influence his work, blending intuition and structure while balancing visual aesthetics with real-world impact.
The studio’s core services encompass design leadership including creative direction and team mentorship, brand identity and strategy covering naming and visual systems, packaging design from labels to retail displays, product development including concept design and vendor coordination, digital design spanning websites and motion graphics, marketing and social content creation, and creative consulting for brand audits and go-to-market planning.
Industry observers note that Miyara’s approach reflects broader shifts in creative direction for 2025. His work demonstrates how modern creative directors must excel across multiple disciplines while maintaining strategic clarity. The ability to navigate between global entertainment properties and emerging brands showcases the versatility required in today’s design landscape.
The Excellence in Branding & Design award from Insider Weekly recognizes not just individual projects but Miyara’s comprehensive approach to creative problem-solving. His work is guided by deep industry knowledge, cultural awareness, and a skill for crafting design that actually connects with audiences.
For creative professionals and potential clients interested in exploring collaboration opportunities, the newly launched website provides comprehensive insights into Miyara’s process and portfolio. The platform serves as both a showcase of past achievements and a window into the future of brand development in the entertainment industry.
The recognition comes at a time when brands increasingly seek creative partners who can balance big-picture thinking with hands-on execution. Miyara’s track record of helping major entertainment properties expand their reach while maintaining brand integrity positions him as a valuable resource for companies looking to make meaningful connections with global audiences through thoughtful design.