Stephen Cheevers has built a reputation for turning struggling salespeople into six-figure closers by combining decades of corporate sales experience with cutting-edge technology and psychological frameworks. The entrepreneur behind Trojan Horse Sales Consultancy has developed a systematic approach to sales training that has helped hundreds of professionals dramatically increase their conversion rates and revenue.
Starting his career at Audi and Vodafone Corporate, Cheevers achieved what many considered impossible—closing the largest regional business deal in Vodafone corporate history at just 24 years old. This early success laid the foundation for his transition into entrepreneurship, where he has since built multiple ventures across sales training, fitness, marketing, and technology sectors.
His first digital marketing agency reached a six-figure run rate in its second month and hit £100,000 in revenue by month eight. More recently, The Coaches’ Mentorship, which he co-founded with Tony McAleavey, scaled from zero to a seven-figure run rate in just 18 months while successfully expanding from the UK to the United States market.
What sets Cheevers apart in the crowded sales training industry is his integration of AI-powered tools with traditional sales psychology. He has developed custom sales training simulators, interview preparation tools, and KPI dashboards that allow clients to practice and refine their skills with the same rigor as professional athletes. These technological innovations complement his proprietary Trojan Horse Sales Method, which blends classic persuasion techniques with modern buyer psychology.
The impact of his training programs is evident in client results. One fitness coach reported growing from £4,000 monthly revenue to consistently closing £15,000 months within a few months of mentorship. Another client noted, “Stephen doesn’t just teach you how to close deals, he teaches you how to sell with confidence, authority, and heart. His feedback is uncomfortable at times, but it’s exactly what you need to break through.”
Beyond his core sales consultancy, Cheevers has launched several ventures that showcase his entrepreneurial range. Performr operates as an Airbnb-style booking platform for performance acts, while Dumb Merch Shirts offers parody heavy-metal clothing. These diverse business interests inform his approach to sales training, bringing real-world entrepreneurial experience to his coaching programs.
His sales training programs focus on four key areas: call control, emotional connection, objection handling, and decisive closing. Whether working with fitness professionals scaling to six figures or mentoring sales teams on $50,000 deals, Cheevers emphasizes ethical frameworks that build genuine connections with prospects rather than relying on manipulative tactics.
The entrepreneur’s “Sell Anything to Anyone” seminars have gained international recognition for their direct, transformative approach. Participants learn to master triage calls, strategy calls, and high-ticket direct message selling through frameworks that combine high accountability with modern persuasion science.
“Sales is the most powerful skill in the world. If you can master communication, confidence, and connection you can create opportunities anywhere, in any industry. My mission is to give people that power,” says Cheevers.
His client base spans industries from fitness and coaching to corporate sales teams, with success stories ranging from new closers landing high-ticket roles to established businesses breaking through revenue plateaus. The common thread among his clients is a desire to move beyond traditional sales tactics and develop authentic, effective approaches to closing deals.
As the sales landscape continues to evolve with digital transformation and changing buyer behaviors, Cheevers positions his methodology as essential for modern sales professionals. His combination of corporate experience, entrepreneurial success, and technological innovation offers a comprehensive approach to sales mastery that addresses both the psychological and practical aspects of closing deals.
For professionals and business owners looking to enhance their sales capabilities, Trojan Horse Sales Consultancy provides various entry points from individual coaching to enterprise-level training programs. The focus remains consistent: equipping people with the skills to sell confidently and ethically in any market condition.