Shane Doull spent years mastering television infrastructure while the rest of the cannabis industry was fighting shadowbans and account deletions. Now his U.S. WEED CHANNEL streams in 182 countries with 175,000 app downloads and counting.
The network represents something unprecedented in cannabis media: a federally certified broadcasting platform with approvals from Google, Meta, Roku, Apple, and Spectrum. While other cannabis businesses struggle with basic advertising restrictions, Doull negotiated his way into the mainstream tech ecosystem.
His path to building this media empire wasn’t conventional. From homeless to joining the top 1%, Doull’s comeback story includes convincing the USPTO to approve America’s first openly cannabis intellectual property and becoming the first cannabis-related business accepted into the Newchip business accelerator program.
The numbers tell part of the story. A recent business valuation placed U.S. WEED CHANNEL at $4.91 million. LG and Samsung recently approved the network, adding hundreds of millions of potential screens. The company won its first IP dispute and secured both the .weedchannel and .usweedchannel top-level domains.
But Doull sees a bigger opportunity ahead. He’s positioning the cannabis lifestyle network as a historic first-mover advantage for mainstream brands. The question he poses to advertisers is simple: which major brand will be forever known as the first to embrace cannabis consumers through legitimate media channels?
The technical achievement alone is noteworthy. Doull learned television development down to the code level, creating a platform that operates across all major streaming services and devices. His weekly potcast includes a running joke about FireTV being the lone holdout, which he calls “lame” in every episode.
Beyond streaming, U.S. WEED CHANNEL has expanded into music, releasing tracks across Apple Music, Spotify, and 23 other platforms. The company is developing an AI workforce starting August 5th and pursuing capital raises through a 506(b) offering.
For an industry accustomed to operating in the shadows of social media policies and banking restrictions, Doull’s cannabis broadcasting network represents a fundamental shift. While others wait for federal legalization to solve their media problems, he built the infrastructure to broadcast cannabis content worldwide through legitimate channels.
The self-proclaimed “Superman of Cannabis” has achieved what major activist groups haven’t: creating a sustainable, scalable media platform that operates within existing regulatory frameworks while reaching a global audience. As mainstream brands consider how to approach the cannabis market, U.S. WEED CHANNEL stands ready as the first legitimate broadcasting bridge between traditional advertisers and cannabis consumers.