The Second Hand Club has been recognized as the Leading Luxury Watch Advisor of 2026, acknowledging its distinguished position within the high-end collectible timepiece market. The Miami and Palm Beach-based advisory firm has earned recognition for its collector-first approach to sourcing, authenticating, and facilitating transactions involving rare and investment-grade watches from prestigious manufacturers and independent watchmakers.
Founded by horology expert Gregory Lausch, the company has established itself as a trusted resource for collectors navigating the complex landscape of luxury watch acquisition. Unlike traditional dealers focused primarily on transactions, The Second Hand Club operates as an advisory firm that prioritizes education and transparency, helping clients make informed decisions about timepieces from brands including Rolex, Patek Philippe, Audemars Piguet, F.P. Journe, Kari Voutilainen, Rexhep Rexhepi, and Greubel Forsey.
The company’s track record includes facilitating several notable private transactions that have set benchmarks within the independent watch segment. Among these achievements, The Second Hand Club was involved in the sale of the highly coveted F.P. Journe Steel Set for approximately $3.5 million, representing one of the most significant private transactions for a collection by this watchmaker. The firm also facilitated the sale of a Rexhep Rexhepi Chronomètre Contemporain II for approximately $1.7 million, along with helping collectors acquire rare Ludovic Ballouard timepieces at prices exceeding $140,000.
What distinguishes The Second Hand Club from conventional dealers is its emphasis on direct transactions between collectors, which significantly reduces the high commissions typically charged by auction houses and large marketplaces. This model allows both buyers and sellers to transact more efficiently while retaining more value. The company’s proprietary Circle Membership program provides concierge-level watch advisory services, offering real-time market insights and assistance sourcing rare timepieces at competitive prices.
Gregory Lausch has built a reputation for encouraging collectors to purchase watches based on passion, craftsmanship, and personal connection rather than speculation alone. This philosophy resonates with clients who appreciate authenticity in an often opaque market characterized by price discrepancies and limited transparency.
Looking ahead, The Second Hand Club is developing technology to combat counterfeit luxury watches entering the secondary market. The company maintains strict authentication protocols, with every timepiece undergoing thorough verification involving detailed inspection, provenance verification, and expert evaluation. Through its advisory services and commitment to transparent luxury watch collecting, the firm continues to serve an international clientele of enthusiasts, investors, and collectors seeking expertise and access to exceptional timepieces from prestigious watchmakers.